Hospitality · Sustainability · Compliance
Sustainability advice.Commercial results.No full-time overhead.
Fractional sustainability leadership for hospitality, venues and any business with a public-facing operation — delivered by an operator who's done it at scale.
About VIA
Practical sustainability. Not just a strategy deck.
VIA is a fractional sustainability advisory practice for hospitality and public-facing businesses. We work with leadership teams who need to make real progress — cutting carbon, meeting compliance obligations, and communicating impact — without the cost or commitment of a full-time hire.
Founded by David Ville, who has led sustainability and strategy programmes at Whitbread, KPMG, Currys and Thomas Cook, VIA brings corporate-grade expertise to organisations of every size — from independent operators to large groups.
15+
Years in practice
KPMG · Whitbread · Currys
Corporate experience
MSc
Leadership for Sustainable Development · Forum for the Future
Birmingham
Based in
What we do
How we can help.
Fractional Sustainability Advisor
Senior sustainability leadership embedded in your business — when you need it, how you need it.
From strategy to delivery. I work as a part-time CSO or sustainability director, embedded in your team to drive real programmes — without the full-time cost.
Talk to us →Quick Wins
Rapid sustainability evaluation to identify the highest-impact, lowest-effort actions first.
A focused audit of your operations to identify where you can cut carbon, reduce waste and improve sustainability credentials — fast.
Get started →Compliance Support
Navigate TCFD, CSRD, SBTi and reporting obligations without the overhead of a full compliance team.
Practical support on mandatory and voluntary sustainability reporting — from gap analysis to submission-ready documentation.
Learn more →Get in touch
Let's talk.
Whether you need fractional support, a quick sustainability audit, or help with compliance — get in touch.